In 2001 and 2002 BMW released a series of eight movie shorts as a clever promotion. BMW brought in talented directors such as Ang Lee, Guy Ritchie, and John Woo. Clive Owen was the main character known only as, “The Driver.” Many other well-known actors took were also involved such as Forest Whitaker, Mickey Rourke, and Don Cheadle. David Fincher (Seven, Fight Club) produced the first five but couldn’t continue because he began work on Panic Room. Tony and Ridley Scott took over for the next three and Tony Scott directed what most people believe to be the best one – Beat the Devil.
The story’s concept originated from David Fincher and Tony Scott delivered in beautifully. You can see Scott’s visual style throughout, reminding you of his style in Man on Fire and Domino. The Driver is employed by James Brown, played by himself, as they go meet with the Devil played by Gary Oldman (Fifth Element). We find out that James Brown made a deal with the Devil in 1954 for fame and fortune in exchange for his soul. Now that he is getting old he wants to renegotiate his contract or rather to propose a wager. I don’t want to give away the story but let’s just say the Devil has his own driver played by Danny Trejo (Machete) and how would two drivers compete? Hint: Remember this is a BMW promotional movie short.
Now sit back and enjoy this ride!
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